anthonygaultmedia2020

Blume and Kats researched how and why people select certain media products over other. they came up with for main uses. ENTERTAINMENT:offers distraction from the world. PERSONAL IDENTITY:helps us consider who we are; what ideas and values we identify with RELATIONSHIPS:we find things we can share and discuss with others. INFORMATION: new information we want to know or take pleasure in knowing.

                            post campaign             21st June L/O:To explain the effectiveness of the campaign; to analyse using uses & gratification theory. teaser posters there where around 20-30 teaser posters for the lego movie there was a poster for each of most main characters. This poster makes emmet seem cowardly and possibly scared of what he sees in this movie and what also happens and his ineffective ways of dealing with despite the masculine features the movie creators have gave him for example his high-vis jacket. Wyldstyle is portrayed as very masculine in the way that she is hero like despite the female features for example the pony tail, makeup and neckless.

14th june 2018           lego movie:video game   L/O: To explain how vertical integration benefits  companies;to analyse using uses & gratification theory. 5 movies that made games: 1.simpsons 2.lego movie 3.lego batman 4.superman 5.assassins creed profit maximised -the game will create an awareness familiarity -the game used same characters and settings etc.  extends the pleasure of the film. the game promotes the film, the film the game.

                         integragation                  7/06/18     guardian -what are the building blocks of success? as a lego product it is for kids but by using intertextuality they managed to apply events in the movie adults would also understand. -what did lego do right? they targeted the correct audience and made advertisements which had not been done before in lego The LEGO movie had an effective marketing campaign because the where smart on how they had adverised it an example of this is that they used social media the reason it was smart to use social media is because it is free to download and it is the most used app.                                                                 ...