the lego movie

A conglomerate is a media conglomerate, media group, or media institution is a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet.
the 'big six' hollywood studios are:
  • warner bros
  • 20th century fox
  • paramount pictures
  • universal pictures
  • sony pictures entertainment
  • walt disney studies
the BBFC regulate films in the uk.

main producing companies are warner bros and 20th century fox

the directors are chris miller and phil lord




L\O to explore the intertextuality of The Lego Movie.                                        Thursday 3rd may

postmodern

challenge genre conventions: might be a mixture of many genres; challenge typical characters roles ect. (sci fi,romance,comedy,animation)  (its okay not to follow instuctions)

pastiche:imitate other texts, humerous take on society/culture

hyper-reality: makes the audience aware that they are watching a movie.












                        Target audience

L/O:To identify the target audience using demographics & psychographics. 

the target audience is mainly:

 -young kids who play with lego.
(they understand and they show more interest)

 -parents who play with it when they where young too.
(characters and things that happen from there childhood)

 -young adults cinema-goers.
(they go to the cinema often so they go to watch anything)

 -both genders
(both genders in movie)


-----------------------------------------------------------------------------------------------------------------------

 LO: to explore the intertextuality of the lego movie

 monday 21st may 

 similarities
locations: in a city/simulater (diferent worlds within)

 characters: neo,trinity/emmet and wildstyle

 themes/messages: believe in yourself / freedom

 - Evaluate the advantages and the disadvantages of the intertextual relationship between the matrix and the lego movie.

 the advantages and disadvantages of linking the lego movie to the matrix are its good that they linked it to a movie older people would understand so they can take their  children to go watch it but the disadvantages are that it might be boring for older viewers because of the really really bad songs and the younger viewers might get confused about the storyline but overall i think it was a good idea considering that the have made a lot of money from it.

                      marketing                24th jan 2018  


 L/O:to explore marketing & promotion of the lego movie; to link the methods to the target audience.

 -teaser trailers
 -theatrical trailer
-posters
 -adverts
-banners
 -radio
-newspaper
 -magazines 
-post on twitter
 -cast post (snapchat/instagram)
-fan accounts
 -busses
-brand partnership
 -ad space
-prerole video ad
 -film premier
-contests
 -website
-merch

synergy

-lego set
-range of school suplies
-stickers & activity books
-mini figure
-games

ways to promote the film


-events:movie premier
-posters:on busses and buildings etc.
-links with global partners/brands
-the movie has a website(find it yourself)

the lego movie advertisment was so successful 
because nothing like that had ever been done before and they made it look really good.

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