video game:lego movie

14th june 2018          lego movie:video game 
L/O: To explain how vertical integration benefits 
companies;to analyse using uses & gratification theory.

 5 movies that made games:
1.simpsons
2.lego movie
3.lego batman
4.superman
5.assassins creed

 profit maximised-the game will create an awareness

 familiarity-the game used same characters and settings etc. 

 extends the pleasure of the film.

 the game promotes the film, the film the game.

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