uses & gratifications


  • Blume and Kats researched how and why people select certain media products over other.
  • they came up with for main uses.

  1. ENTERTAINMENT:offers distraction from the world.
  2. PERSONAL IDENTITY:helps us consider who we are; what ideas and values we identify with
  3. RELATIONSHIPS:we find things we can share and discuss with others.
  4. INFORMATION: new information we want to know or take pleasure in knowing.


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