poster campaign:lego movie

                            post campaign            21st June


L/O:To explain the effectiveness of the campaign; to analyse using uses & gratification theory.

teaser posters

there where around 20-30 teaser posters for the lego movie there was a poster for each of most main characters.



This poster makes emmet seem cowardly and possibly scared of what he sees in this movie and what also happens and his ineffective ways of dealing with despite the masculine features the movie creators have gave him for example his high-vis jacket.


Wyldstyle is portrayed as very masculine in the way that she is hero like despite the female features for example the pony tail, makeup and neckless.






















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